The opportunity to attack a brief given to J. Walter Thompson by their client, Aspall.

Work was presented to Simon Sworn (a creative for JWT) and other members of the JWT community.

When Carly and I first sat down and discussed this brief, we knew immediately that we wanted to highlight the apples. Without the apples, cider would be impossible, and without the high quality apples that Aspall uses, they wouldn't have the prestige that they do, their reputation. So what did we do next? We bought some apples. What better way to gather inspiration than to hold and play with the actual item you're trying to represent. We peeled, sliced, and diced the apples and experimented with the textures and colors we could produce with just the apples themselves. We slapped juicy apple slices onto the glass panes of our back door, allowing the natural light to leak through, emphasizing the moisture held within the apples flesh, the unique texture that belongs to a crisp apple, the organic forms created within the core of the apples. Then, without a care about how crazy we must have looked, Carly steamed the apple slices on the window (using our iron) while I stood on a chair and snapped pictures of them.